A cookie is a small text file that a website stores on your computer or mobile device when you visit the site.

Institutions and organizations must obtain the "explicit consent" of the users in order to use cookies effectively on their websites. Users can determine and change their preferences regarding the use of cookies. Some institutions and organizations reserve the right to request the deletion of cookies in their cookie policies.

The principle of explicit consent, which is an innovation brought by the GDPR, is also applicable in Turkish law by data controllers in the form of notification and disclosure to individuals in accordance with KVKK No. 6698. According to the Personal Data Protection Law, information should be given to the people before the explicit consent for the use of cookies, and the express consent must be given freely by the people. Explicit consent should not be positioned as a prerequisite for providing a service.

You can see the importance of the Cookie Policy in terms of KVKK in its Decision dated 27/02/2020 and numbered 2020/173. According to the decision;

In the text of the “Privacy Statement”, the data controller states, “You may choose not to provide certain information, but in this case you will not be able to use most of the Amazon Services.” or “If you block or reject our cookies, you will not be able to add items to your shopping cart, proceed to purchase, or use any Amazon service that requires you to sign in.” by stating that the processing of personal data is conditional on service, obtaining explicit consent and imposing express consent as a condition of membership and service, therefore of the contract; In the presence of other personal data processing conditions, it is considered that the data controller will abuse the right due to mislead and misdirection of the data subject, and that the fact that the service is subject to the express consent condition will injure the express consent. It has been evaluated that it violates the principles of being bound, limited and proportional.

As a result of the evaluations of the institution, it was decided to impose an administrative fine of 1,100,000 TL on the institution.

In the event that institutions and organizations provide services to EU countries, the rules of both KVKK and GDPR regarding the use of cookies should be applied.

Types of Cookies;

1-) According to the purpose it serves:

Statistics cookies, strictly necessary cookies, marketing cookies, preference cookies are counted.

Statistics cookies;

It stores data on how the website is used and makes the website more functional.

Strictly necessary cookies;

Cookies that allow items on e-commerce sites to be kept in the shopping cart.-Example; Although approval is not required for these cookies on an e-commerce site, the necessity of the cookie and why it is used should be explained to the user.

Marketing Cookies;

These are cookies that can be stored permanently. These are cookies that enable advertisers to serve advertisements for the interest of users, where the data of the advertisement statistics encountered by the users are reached.

Preference cookies;

These are cookies that enable automatic logins to websites.

2-) According to their sources;

First party cookies and third party cookies.

First-party cookies are cookies set by the website you are visiting. Only this website can read them. A website can potentially use external services that also set their own cookies, known as third-party cookies.

3-) According to the period for which the data is kept;

Temporary cookies are created while visiting the website and are only valid until you close your browser. Persistent cookies are created when you visit the website and remain until you delete them or expire. Persistent cookies are used for operations such as providing a personalized experience compatible with your settings.

The purpose of cookies;

It helps the site remember information about your visit, save time and provide a better internet experience. This can make it easier for you when you visit the site again and make the site more useful.

For example,

A cookie starts to be used as soon as the "Remember Me" option is selected in the membership entries to the websites.

Cookies are used to remember your preferred language, show you more relevant ads, determine how many visitors come to a page, help you sign up for services, protect your data, and remember your ad settings.

Users;

The Cookie and Privacy policy on the website must be read while giving permissions for cookies when they enter the website.

If you think that a cookie other than the cookies specified in the cookie policy has been received, since the cookies are within the scope of personal data, the relevant persons can notify the Personal Data Protection Authority.

Users can manage and block cookies in their browsers. Users who want to prevent the use of cookies can delete cookies from their browsers or applications.

Users can get help from the table below for cookie management;

Source:

policies.google.com
ec.europa.eu
nitelikliveri.com